A strong competitor in the vitamin and supplement market is Vitacost. Their huge selection across multiple categories of healthy consumables (vitamins, fitness supplements, health and beauty, food, etc…) makes them a standout source for just about anything health related, in pill, powder, or pourable form. Their in house brand of over a thousand different vitamins and supplements is top notch and well reviewed, earning two #1 spots in a 2017 consumer lab review. And in case the name wasn’t a dead giveaway, the prices at Vitacost are gentle on the ‘ol pocketbook. We have no reservations about declaring Vitacost one Badass vitamin shop!